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Product Ideation, Development & Management

about.

about.

Examine the market to identify new sources of revenue and establish programs, services, and goods targeted at unexplored markets. Utilize technology to boost supply chain optimization, maintain competitiveness, cut labor costs, shorten lead times, and increase profit in an efficient and effective manner. 

projects.

experience.

Merchandise Production

Product Manager/Product Developer

Idea Generation

Product Design

Product Roadmap

Proposal/Present

Source

Purchase

Prototype

Manufacture

Ship

 

Decoration Methods
Screen Print
Digital Print

DTG Print

Pad Print

Foil Stamp

Dye Sublimation

Heat/Vinyl Transfer
Embroidery/3D Puff/Applique/Patch
Engrave/Laser Etch 

Emboss/Deboss

e-Commerce / Websites

Platforms Used To
Design & Develop Sites

Shopify

Brandboom

Ecwid

Godaddy

Wix

Weebly

BrightStores

SAGE
 

Custom Web Development
From Scratch

Partner with Drupal & Wordpress Developers

Types

E-Commerce

Redemption Pop-up Shops

Employee/Client Swag Shops

Corporate Websites

Vendor Relations & 3PL

Supplier Partnerships

Bulk Production Vendors (domestic/overseas)

Print-on-Demand (POD) Vendors

Cultivate Vendor Relationships

Negotiate Vendor Terms 

Manage Supply Chain

Order Fulfillment

B2B, B2C, D2C, B2B2C

Warehouse

Inventory Management

Kitting

Fulfillment

Distribution

Bulk/Drop Ship 

(ocean/air/ground)

Branding
& Marketing

Mediums

Merchandise 

Print

Retail/Gift/Mailer Packaging

Email

Video

Social Media

Web

Tools

Hootsuite

Google Analytics

Membership & Assocations

Advertising Specialty Industry (ASI)

Promotional Product Association International (PPAI)

American Marketing Association (AMA) 

Sales & Business Development

Approach

Research

Create Strategy

Prospect

Earn/Retain

Upsell/Cross-sell

Present
(phone, video, in-person) 

 

Tools
Lead Generation
(Hoovers, Lead411, Etc.)

Artifial Inelligience
(ChatGPT, GPT Workspace, Etc.)

Audience 

C-Suite

Decision Makers

Results

Earned RFP & Fortune 500 Contracts

Earned Program Contracts
Earned Client's Entire Catalog of Merch Business

Worked Onsite at a Client's HQ (Fortune 500)

Retained all clients during Great Recession
Retained all clients during COVID Lockdown 

Project/Product/Account Management 

Strategy
Initiate

Plan

Execute

Monitor

Control

Closure

 

Tools

HubSpot

Salesforce

FileMaker

Insightly

SAGE/ESP

Demand Bridge

Yesware

Lavender

Quickbooks
 

industries
served.

Tech, Mobile App, Retail, Fashion, Food, Healthcare, Sports, Media, Beverage, Advertising, Nonprofit, Education, Construction, Real Estate, Legal, Financial

previous partnerships. 

VF Corporation, Macy’s, PBH Foundation, Barnes & Noble, NYC H+H, PWC, Charity Miles, Relevant Agency, Nautica, Mass General Brigham

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© 2024 Bethany Stafford

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