about.
Bethany Stafford is a strategic leader with a multidisciplinary approach to growth. She identifies untapped revenue opportunities through market analysis, then designs and implements programs, services, and products that unlock value. By applying advanced technologies and data-driven insights, she optimizes supply chains and operations — reducing costs, increasing speed, and scaling delivery. Her work bridges vision and execution to improve profitability, enhance efficiency, and align cross-functional teams around shared outcomes.
projects.
experience.
Merchandise Production
Product Manager/Product Developer
Idea Generation
Product Design
Product Roadmap
Proposal/Present
Source
Purchase
Prototype
Manufacture
Ship
Decoration Methods
Screen Print
Digital Print
DTG Print
Pad Print
Foil Stamp
Dye Sublimation
Heat/Vinyl Transfer
Embroidery/3D Puff/Applique/Patch
Engrave/Laser Etch
Emboss/Deboss
e-Commerce / Websites
Platforms Used To
Design & Develop Sites
Shopify
Brandboom
Ecwid
Godaddy
Wix
Weebly
BrightStores
SAGE
Custom Web Development
From Scratch
Partner with Drupal & WordPress Developers
Types
e-Commerce
Gifting Platforms
Redemption Pop-up Shops
Employee/Client Swag Shops
Static Websites
Dynamic Websites
Corporate Websites
Vendor Relations & 3PL
Supplier Partnerships
Bulk Production Vendors (domestic/overseas)
Print-on-Demand (POD) Vendors
Cultivate Vendor Relationships
Negotiate Vendor Terms
Integrate Third-Party Systems
Manage Supply Chain
Order Fulfillment
B2B, B2C, D2C, B2B2C
Warehouse
Inventory Management
Kitting
Fulfillment
Distribution
Bulk/Drop Ship
(ocean/air/ground)
Order Tracking
Harmonized System (HS) Code
Customs Duties & Tariffs
Goods and Services Tax (GST)
Value-Added Tax (VAT)
Branding
& Marketing
Sales & Business Development
Mediums
Merchandise
Retail/Gift/Mailer Packaging
Video
Social Media
Web
Tools
Buffer
Hootsuite
Google Analytics
Membership & Assocations
Advertising Specialty Industry (ASI)
Promotional Product Association International (PPAI)
American Marketing Association (AMA)
Approach
Research
Strategy
Prospect
Earn/Retain
Upsell/Cross-sell
Present
(phone, video, in-person)
Tools
Lead Generation
(Hoovers, Lead411, etc.)
Artifial Inelligience
(ChatGPT, GPT Workspace, etc.)
Audience
C-Suite
Decision Makers
Project/Product/Account Management
Strategy
Initiate
Plan
Execute
Monitor
Control
Closure
Tools
HubSpot
Salesforce
FileMaker
Insightly
SAGE/ESP
Demand Bridge
Yesware
Lavender
Quickbooks
industries
served.
Tech, Mobile App, Retail, Fashion, Food, Healthcare, Sports, Media, Beverage, Advertising, Construction, Nonprofit, Education, Real Estate, Legal, Financial
previous
cilents.
VF Corporation, Macy’s, PBH Foundation, Barnes & Noble, Relevant Agency, PWC,
NYC H+H, Charity Miles, Relevant Agency, Nautica, Mass General Brigham